AI Share of Voice messen: Wie oft nennen ChatGPT und Co. Ihre Marke

Disclosure: I built the Apify Actor in this post. Written with AI assistance.

In classic SEO you track rankings. In AI search the question is different: when a buyer asks an assistant "what are the best project management tools?", which brands does it name, in what order, and how often is yours one of them? That is your AI share of voice.

AI Brand Share of Voice on Apify runs that experiment for a whole category and returns a scoreboard. You type a category; it writes the buyer questions, asks Perplexity and Gemini (and ChatGPT), reads the brand names out of every answer, merges name variants, and ranks every brand. No brand list and no API key needed.

Want to see real output first? Tick Free sample run: 3 prompts, 1 sample, Perplexity only, no prompt fee.

A final summary row gives the top brand and the five most-cited domains. The key-value store record OUTPUT holds the full report, and TOP_SOURCES the sources table alone. That table lists independent publishers and review sites next to the brands' own sites, so you can see where a mention can be earned.

The price is $0.08 per prompt benchmarked. Samples and engines do not change it. Ten prompts = $0.80. The default run of 8 prompts is $0.64; a thorough 30-prompt run is $2.40. A prompt that no engine answers is not charged.

One setting to know: on the included key, ChatGPT answers 1 sample on the first 15 prompts of a run (3 prompts on a free Apify plan). Add your own OpenAI key and it runs on every prompt and sample.

With 8 prompts and 2 samples you get a reliable first picture of who dominates the category. For a steadier ranking, raise the prompts to 20 to 30. Then put it on an Apify schedule, monthly for example, and compare the brand rows from run to run to see whether your mentionRate is rising.

Benchmark your category for $0.80, and send the scoreboard to whoever asked "are we showing up in AI?"