Does Perplexity Mention Your Brand? Check AI Answers for Mentions, Position and Citations
Does Perplexity Mention Your Brand? How to Check AI Answers Systematically More buyers now ask an AI assistant "what's the best X for Y?" instead of scrolling search results. If you do SEO or marketing, the obvious question is: does the answer mention us, where, and does it cite our site? Checking
More buyers now ask an AI assistant "what's the best X for Y?" instead of scrolling search results. If you do SEO or marketing, the obvious question is: does the answer mention us, where, and does it cite our site? Checking by hand once tells you little, because answers change. Checking the same questions on a schedule tells you a lot more.
This guide uses the AI Search Visibility Checker on Apify with the Perplexity Sonar API. It also supports ChatGPT (OpenAI API with web search) and Claude (Anthropic API with web search), but here we focus on Perplexity.
For every prompt × engine, one record with:
The last record is a type: "summary" with a visibility score per engine, mention rate, citation rate, average position, top competitors, top cited domains and prompts where only competitors appear.
Treat the key like a password: don't print it, paste it into logs or commit it.
Create an account at apify.com and copy your token from Settings → API & Integrations.
No key? The run returns a single free info record explaining how to start, and nothing is called or charged. Leave all brand fields empty to run a built-in demo (Semrush vs Ahrefs, Moz, Screaming Frog), which still needs an engine key.
So 10 prompts checked on Perplexity = 10 Actor events plus whatever Perplexity charges for 10 Sonar requests.
Disclosure: I built the AI Search Visibility Checker Actor.